Bussines Design, an universal concept

 The Universe is intelligent designed! Each one of us is the designer of his own life.
A business must also have an intelligent design to be efficient and sustainable.
We do not design things to be just "pretty", but to be functional as well as  efficient and to full-fill its goal and purpose in the world. So, there's for, we love to design as the architect design a building or as an engineer is designing a hi-tech vehicle or robot. The brand image of a product or service is not just some visual art, but a simplified complex of meanings and dynamic perspectives that delivers an functional message and offers an insurance for quality and usage purposes of the object transmited. 

Thank you all
Andi J.