Motto: “Design is intelligence made visible.” - Louis Danziger

What DESIGN means to me or... 

DESIGN - Drawing Life&Ideeas

The Universe is intelligent designed!
Everyone is its own major life designer or it should be!
It has already proven that the freewill can make similar persons (twins for instance), that are exposed to the same environment, to react in different mode on the exactly same situation. One of them could be a cold-blood with no empathy for no one while the other one can develop compassion and kindness for the people around. So, this is why I think that our freewill is the greatest gift from all we can have in this life and beyond that! The power to draw your own path!
At the first sight it seems that we are free to do anything. But hey, not everything we wish for or not everything we do is useful for our wealth or for our evolution and this is how we could easily lose our freewill "captured" by the illusion of a so-called "freedom-to-do-whatever-we-want".
So, to take responsibility of such a valuable gift is not an easy thing to do. First of all we need to keep our good sense, our empathy and integrity and we need to learn from experience and respect the history of culture as you want to be able to do new improvement, innovation and to bring genuine ideas into our world.
We shouldn't be afraid to lose or to make mistakes, but we need to use all of these things to gain experience and to anticipate the next right movement for our fate witch is our permanent design.

If we apply these principles to a business we see that a commercial plan must also have an intelligent design to be efficient and sustainable and it should be very focused when it comes to reach a goal of quality, target-sales and awareness. 

We do not design things to be just "pretty", but especially to be as functional as can be.
The story design must have a good strategy to full-fill all the goals in a very efficient way.
So, there's for, we love to design as the architect design a building or as an engineer is designing a hi-tech vehicle or robot. The brand image of a product or service is not just some visual art, but a simplified complex of meanings and dynamic perspectives that delivers an functional message and offers an insurance for quality and usage purposes of the product transmitted.

We live by our and comforting feelings not as automatic product selectors. Many times we don't admit that we are choosing things being led by our emotions avoiding to reveal us as weak and frivolous but surely we have many conscious and unconscious subjective reasons to do so. We are not robots even we are led by some things...The feeling and emotions is not a programmable but is not a program code. It is human. We should respect and delight the senses of people. The advertising is not evil, but the materialistic concept of humanity who feed our fears and spread an manipulation so-called "anti-manipulation" it is mischievous. We are human beings, we need power to chose, variety, colors, particularity or trends. We cannot live underneath a cold list of products and codes. That's why the design help us to chose, to feel and to take part of a particular mode of living. We all know that the makeup for a women can hide easily any unwanted details and can change physiognomy in order to deceive the reality behind, as well there are some women who put their makeup with style just to express themselves in a very artistic manner showing their actual mood witch can be very creative and true, even the "mask" is far from the natural face. The expression of that makeup can show much more truthfulness from inside that person as a "discreet make up" does. So don't try to make the from the weaknesses some straights. Just try to uplift the weak parts as much as you can, but mainly you should build your straight more and more to warn a good balance and after that you could reach the edges that you want. Seek out for your super-powers and train them continuously to become the best in what you do!
I wish you, not the best luck, but a great courage and power-to-focus!

Most of the following material it is more representative for the past (over 20 years design)
It is also represent my fundamental up-ground from where I launch, with much better sight and knowledge, my actual or next strategies and concept designs.

Despre DESIGN

Tot ce ne înconjoară se numește DESIGN

Universul este inteligent conceput!
Fiecare dintre noi este propriul său designer principal al vieții sau ar trebui să fie!
A fost deja dovedit că liberul arbitru poate face ca persoane asemănătoare (gemeni, de exemplu), care sunt expuse aceluiași mediu, să reacționeze diferit în aceeași situație. Unul dintre ei ar putea fi rece și lipsit de empatie față de oricine, în timp ce celălalt poate dezvolta compasiune și bunătate pentru cei din jur. De aceea, cred că liberul arbitru este cel mai mare dar pe care îl putem avea în această viață și dincolo de ea! Puterea de a-ți trasa propriul drum!

La prima vedere, pare că suntem liberi să facem orice. Dar, hei, nu tot ce ne dorim sau facem este util pentru bunăstarea noastră sau pentru evoluția noastră, și astfel ne putem pierde ușor liberul arbitru, „capturați” de iluzia unei așa-numite „libertăți de a face orice vrem”.
Așadar, să ne asumăm responsabilitatea pentru un asemenea dar valoros nu este un lucru ușor de făcut. În primul rând, trebuie să ne păstrăm bunul simț, empatia și integritatea, să învățăm din experiență și să respectăm istoria culturii, pentru a putea face noi îmbunătățiri, inovații și să aducem idei autentice în lumea noastră.
Nu trebuie să ne fie frică de eșec sau de greșeli, ci trebuie să folosim toate aceste lucruri pentru a câștiga experiență și a anticipa următoarea mișcare corectă pentru destinul nostru, care este designul nostru permanent.

Dacă aplicăm aceste principii în afaceri, vedem că un plan comercial trebuie, de asemenea, să aibă un design inteligent pentru a fi eficient și sustenabil, și trebuie să fie foarte concentrat atunci când vine vorba de atingerea unui obiectiv de calitate, vânzări-țintă și conștientizare.
Nu proiectăm lucruri doar ca să fie „drăguțe”, ci mai ales pentru a fi cât mai funcționale.
Designul unei povești trebuie să aibă o strategie bună pentru a îndeplini toate obiectivele într-un mod foarte eficient.
De aceea, iubim să proiectăm așa cum un arhitect proiectează o clădire sau cum un inginer proiectează un vehicul hi-tech sau un robot. Imaginea de brand a unui produs sau serviciu nu este doar o artă vizuală, ci un complex simplificat de semnificații și perspective dinamice care transmite un mesaj funcțional și oferă o asigurare pentru calitatea și scopurile de utilizare ale produsului transmis.
Trăim prin și pentru confortul sentimentelor noastre, nu ca selectori automați de produse. De multe ori, nu admitem că alegem lucruri conduși de emoții, evitând să ne dezvăluim ca fiind slabi sau frivoli, dar cu siguranță avem multe motive subiective, conștiente și inconștiente, să facem asta. Nu suntem roboți, chiar dacă suntem conduși de anumite lucruri... Sentimentele și emoțiile nu sunt un cod de programare. Sunt umane. Trebuie să respectăm și să încântăm simțurile oamenilor. Publicitatea nu este malefică, ci conceptul materialist al umanității, care hrănește fricile noastre și răspândește o manipulare așa-numită „anti-manipulare”, este insidios. Suntem ființe umane, avem nevoie de puterea de a alege, de varietate, culori, particularitate sau tendințe. Nu putem trăi sub o listă rece de produse și coduri. De aceea, designul ne ajută să alegem, să simțim și să participăm la un mod de viață particular.
Știm cu toții că machiajul unei femei poate ascunde ușor orice detaliu nedorit și poate schimba fizionomia pentru a înșela realitatea din spatele acesteia, la fel cum sunt și femei care își aplică machiajul cu stil doar pentru a se exprima într-un mod artistic, arătându-și starea de spirit actuală, care poate fi foarte creativă și autentică, chiar dacă „masca” este departe de fața naturală. Expresia acelui machiaj poate arăta mult mai multă sinceritate din interiorul acelei persoane decât un „machiaj discret”.
Așadar, nu încerca să transformi slăbiciunile în puncte forte. Încearcă doar să ridici cât mai mult părțile slabe, dar în principal ar trebui să-ți construiești punctele forte din ce în ce mai mult pentru a menține un echilibru bun, și după aceea vei putea atinge marginile pe care le dorești. Caută-ți super-puterile și antrenează-le continuu pentru a deveni cel mai bun în ceea ce faci!

Îți doresc, nu norocul cel mai bun, ci un curaj mare și puterea de a te concentra!

Majoritatea materialului următor este mai reprezentativ pentru trecut (18 ani de design).
De asemenea, reprezintă fundația mea de bază de la care lansez, cu o viziune și cunoștințe mult mai bune, strategiile și conceptele mele actuale sau viitoare.

- BRAND IDENTITY -
LOGODESIGN

RecycleRaftRace campaign initiated by MaiMultVerde
in association with Heineken.

Iulia Vantur - romanian v.i.p. participing to the MMV project: RecycleRaftRace







GloStream Inc. Logo proposals (2004)
______





Jurnalul National's, proposals for a a daily newspaper
photo department visual identity. (2003)
_______






The Elves, Creative Team visual identity. (2003)
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InJoy Firewall - visual identity proposals.(2004)
_______

The logo of blackjack.com website. (2005)

______

Logo proposal for Bowman's website - US gamebooker. (2005)

______

Logo of Generius - web software & games company. (2005)
______

SportXLimited visual identity. (2005)
______

Fotbal De Masa - Logo re-lift. (2006)
______



SPIRU Electric Sistem Company visual identity.(2006)
_______











New Vision Economic holding company.(2006)
Visual identity proposals.

______








CEC Bank Rebranding  - proposals. (2007)
_______













Primacons Group visual identity proposals. (2006)
_______









Babu si Asociatii Law firm, identity proposals. (2008)
_______








Gabriel Group Security & Monitoring visual identity proposal. (2005)
_______









LICINIUM logo re-lift. (2008)
______






DA Events visual identity. (2008)
______







X18 GAMES Holding Corporate Identity. (2005)
______










Smile Coffe, bar&caffe - visual identity. (2006)
_______




Spirit de Echipa - Marketing & HR Consulting.
Corporate identity. (2008)
______









E-BIT.ro - virtual store. Visual identity proposals. (2007)
_______








Caprice, exquisite shoes store. Visual identity. (2007)
_______





AG Best Trans - logistic and transportation company. Visual identity. (2008)
_____










Astronaut Kru - event agency. Visual identity. (2008)
_______





DOT MUSIC - electronic label production. (2006)
Concept, name and visual identity.
_______






SUNDAY Events - Event Agency. Visual Identity. (2008)
______




YellowWebcam - video, movies& comunities website. Concept and visual identity. (2006)
_______






MamutEvents - Event Agency. Visual Identity. (2008)
_______









Tele7ABC Romanian TV channel - visual identity proposals. (2008)
______







KAISEN - casting&film production, visual identity. (2008)
_____







Flama Events - Event Agency. Concept, name and visual identity. (2007)
_______

 - Wine Re-branding&Packaging -

2013

- BUSSINES CARDS -






Gudin & Partners holding company. Bussines cards.
______




SportXPro game platforms development & supports.
Bussines card and corporate identity.
______




Babu si Asociatii - law firm
Visual identity & bussines card.
______




Fashion Stylist bussines card concept.
_______




Rekos - art&tattoo salon, bussines card and visual identity.
_______




Spirit de Echipa - bussines card and visual identity.
_______




Flama Events - bussines card.
_______





Downbeat Events bussines card layout and visual identity.
______




Licinium the organization for youth people with handicap.
bussines card layout and logo re-lifting.
______




*****




- PRINTS -






Lufthansa promotional campaign 2 tickets at price of one - print layout. (2001)
_______







PUMA - Proposal for summer campaign.(2001)
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The gamebooker VCbet's offline campaigns in Romania. Print layouts.
Press inserts. Concepts and design. (2005)
_______

A&D Pharma WorkFlow Management program campaign.
A0 print layout proposals and the final version (2008)

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Theatre show - "Everything about them" 2009







Cartierul Meu - comunity daily newspaper.(2005)
______










SOCOLOR - A2 print layouts. 2 of 16 products. (2008)
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MOL gas company Christmas card layout.(2004)
______




NuDaSpaga - anti corpuption program. 2005
Wining the 3'th place prize contest with this posters.
______

AutoClubContact - auto assistance company.
Print layout for promotional brochure. Covers layouts and pages as samples.
(2008)
_______







AutoClubContact - auto assistance company.
Promotional gift - Gloves for tire changing packaging.
_______





AutoClubContact - auto assistance company.
Promotional card with discounts for new members.
Concept and layout.
_______













AutoClubContact - auto assistance company.
Packaging - Layout design for the membership cards of the club.
______






AutAutoClubContact - auto assistance company.
Print layout for roll-up banners. 2.5 x 0.5m
______






BioCin pharmaceutycal - food supplements for childrens.
Print layout for targeted magazines. (2007)
_______







CasaMesterilor.ro - Print on a cover magazine and flyers.
______






Layout for participation at GoldenDrum preliminaries.
A campaign for combating the driving speed abuse.
It was one of the short list layouts. The first fifteen from hundreds.(2005)
______







IFATCA European regional Meeting. 2004
Layouts for CD presentation prints.
______








MegaMarket.ro - virtual supermarket. Concept for a print presentation.
A5 Layout, 4 covers and 2 page content.(2008)
______




TU Fanzine - Graphic Freestyle concept.
Urban and contemporany art magazine.
Layout for magazine cover.(2007)
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Licinium - organization for people with handicap.
Layout concept for poster and folder presentation.
(2008)

****



- DRAWING & OTHERS -


Caricatures for "Cotidianul" newspaper, "Grafopinia by Andi":






























Cotidianu - daily newspaper caricatures 2003-2004.
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"My copywriter desk."
______

"Bubbles in time."
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"My first mark."
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"Sunny Fairy"
______




Andi & Reli initials for the wedding branding.
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Layout for event presentations.
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Generius identity car.
______






Inspiring from the light.
______






Concept store for Caprice. Visual identity& deco.

_________

- DESIGN FOR WEB -





Codras.ro - equipment&materials for construction.
Visual identity & Web layout.
______






Eve's Eye - adult video portal.
Concept visual identity and web layout.
______





FlowerFashion - flower shop. Web layout and visual identity.
______




CPI Security Group. Website layout.
______




Flama Events visual identity and website layout.
______



Kaisen film production. Visual identity and
website layout proposal.
______











Walkthrough Generius (game development and support)
intro and landing page. Flash Concept, visual identity,
drawings and layouts.
______




Laboratoires Luc Olivier - web layout proposal.
______




JoacaOnline.ro - Website layouts and campaign.
______






Solovie.com - one of the most exclusive sites for gamebookers.
Intro and proposals for landing page of Solovie website.
______




X18Games - international game booker.
Layout for HI-LO streaming game interface.
______




X18Games - international game booker.
Layout for Wheel of Fortune streaming game interface.
______

X18Games - international vgame booker.
Look&fill for WheelOfFortune live streaming game.
______



X18Games - international vgame booker.
Visual identity and website layout.
______






X18Games - international vgame booker for Ladbrokes,
one of the bigest gamebookers from UK and all the world.
New concept, look&fill for BlackJack changed version.
______










X18Games for Ladbrokes.
Look&fill proposals for BlackJack game.
______

EVENTS - PARTIESFLAMA EVENTS (member 1st)- DOT MUSIC - ASTRONAUT KRU - DOWNBEAT

_______



Flama Events 29-30 june 2007
Barem/Seph/Dilo Poster - Illustration.
_______




Flama Events Silviq & Herodot
1'st december 2006 - poster.
_______




Flama Events, Khidja Clouds Society 07 july 2007 - poster.
______





AstronautKru - WarmUP Party, 17 may - poster proposal.
_______




AstronautKru - Friendly Session II - poster proposal.
_______






Flama Events - JediMindTricks US, 24 nov 2006
_______




Flama Events - Rainer Klang, poster proposal.
_______




Flama Events - Summer Opening 27.04-01.05 2006
Poster layout.
_______




Downbeat, Adam Freeland 1 december 2005
______






Flama Events (the 1'st event) - Quantic 20 may 2006.
Print layout for poster and flyer.
______






Flama Events @ Flama Terace Fort Knox Five
20.03 2007 Print layout for poster and flyer.
______








Flama Events, Kid Loco 22 july 2007.
Print layout for poster and flyer.
______




Flama Events, Ursula 1000 26 may 2007. Poster layout.
_______




Flama Terrace @ Vama Veche. Banner layout for bar display.
______




Flama Events, Borak 21 july. Poster layout.
_______




Flama Events, Fullmoon Party. Posters and flyers.
______




Downbeat, ChillOut with Gojira 13 .11.2005.
Print layout for poster and flyer.
______




Flama Events, Summer Opening Agenda.
Magazine layout insert.
______






Flama Events, DJ Regal 20 july 2007.
Poster & flyer layout.
_______




Flama Events, Nikodemus 31 march 2007.
Poster layout proposal.
______







Flama Events, Nikodemus 31 march 2007.
Final print layout for poster and flyer.
_______




Flama Events, Ufe & Zicu
@ Flama Terrace 27-28 july. Print layout.
______





Flama Events, Eqinox Cedrik & Carbon.poster concept&layout.
______

Theatre show poster - "We like the easy way"

2009

Poster for a charity action "Give4Animals"- march 2010

ONE LOVE II - festival poster concept(2010)
_______

"La 5 - Grădină cu ceai" - Teahouse promotion; logo and headline (2010)
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112 Card  - poster concept (2010)
_______

ElComandante, ElDictator and La Historia - posters (2010)
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Pharmacology and Medicine University "Dr. Carol Davila" - Bucharest Logo and identity materials (2010)
_______

"La Spaţiu" -  caffe&lounge, apartament concept - logo (2010)
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GRAVITY - outdoor wear, logo re-lift (2010)
_______

"La 5 - Grădină cu ceai" - Teahouse; logo and headline (2010)
_______

ROYAL-ART - new blooming flower-shop; logo (2010)
_______

SECURTEL - PC/mobile protection technology through coded VoIP logo (2010)
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WIEN PLUS / Wines Export House (barrel rings /client request) - 2010
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PESCE AZZURO / Pizza Delivery&Restaurant - Italy (2010)
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SALA POLIVALENTA / Visual Identity porposals for the biggest Sport&Culture Indoor Hall  in Bucharest(2010)
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RCA / Auto Inssurance ("It is funny only when is not happening to you") - 2010
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IOANA / visual and copywriting campaign test (2010)
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and will be continued...